Cool clothes at a moderate price. Coolwear’s designs are for today’s young woman who is aware of the trends on the runaway but expresses her independence with her own individual style. Coolwear offers knits, sweaters and denim for the junior market and is sold at Macys and other national chains.

My job was to assist in creating the denim designs each season and create hardware, labels, tags and promotional material to establish a consistent indentity for the coolwear and bliss jeans labels.